We cover the top reasons to select business directories and niche websites to promote a business brand.
1. Your Competition is Most Likely Advertising Online
Even if you have a website, if you are not listing your company on a local directory or niche website such as Franchise Finder , your competition probably is! That means more leads and possibly more sales for your competitors so you’ll have to work even harder to compete against them - unless you get your business online!
2. Affordable Platform Compared to Print Media
Advertising online is one of the most affordable methods of promoting your brand and business. There are plenty of business-specific websites that you can choose to advertise on. Do your research and advertise on the ones that best suit your business. Some of the websites will also publish your business news free of charge through their newsfeed, giving you extra exposure.
3. Everyone is Connected
Everyday, people from around the world are connecting to the internet to search for information, socialize, network and to run businesses. Virtually anything you want to know can be found online, so its no surprise that people are connecting to the web several times a day, be it from the office, home, school or café. It’s fast, easy and affordable and so its worthwhile making sure that your business details are out there and accessible!
4. Information is Accessible All Over the World
Websites are searchable and accessible from all over the world. Advertising on a well known business website such as Franchise Finder means that you could potentially receive international exposure from individuals and businesses across the world for a relatively affordable price.
5. Information Can be Changed Quickly
The great thing about online advertising is that it is extremely dynamic. If your business details or contact details need to change, they can be changed quickly and easily without much fuss.
Source: Franchise Finder, Online Directory of Franchises and Business Opportunities in South Africa