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Should my Franchise be on Twitter?

Frequently Asked Questions about social media marketing and franchises

Franchise Finder

In tough times, it’s more important than ever to market your franchise. With advertising costs so high, it’s always a pleasant surprise to find a free channel to promote one’s brand. One such channel is social media network, Twitter. Here’s why you should get tweeting

What is Twitter?

Twitter describes itself as a real-time information network, connecting people to the latest stories, ideas, opinions and news about whatever they find interesting. Twitter users are called tweeps and they communicate via short messages called tweets, a mere 140 characters long. Tweets can contain images, videos and links to web pages. Twitter can be accessed and used via your computer or smartphone.

Can I put a business on Twitter?

Yes, you can! Simply create an account for your business or brand. If they find your content compelling, people will follow your account and even re-tweet your posts to their followers. It’s a great way to spread the word about your products and services.

Coming soon…Twitter advertising

Advertising for small business is currently available to a small group of select businesses in the USA. Twitter is also offering Promoted Accounts (‘advertising’) for small business. Promoted Accounts are featured in a user’s ‘Who to Follow’ section (Twitter recommends Twitter accounts to follow for each user, based on their particular interests). Promoted accounts will be geo-targeted at country level. This is a paid-for service, working along the lines of Google Adwords, so you decide how much you’re willing to spend on the service each month. Also available are Promoted Tweets and Promoted Trends. Twitter aims to roll out this programme more extensively in the coming months. Download Twitter’s 20-page Guide to Twitter for Small Business.

Why Should My Business Be on Twitter?

  • Twitter is the Net’s ninth most visited website
  • Twitter has over 140, 000, 000 active users
  • Twitter processes a whopping 340, 000, 000 tweets every day
  • It’s free
  • Share information about products and services or market insights and intelligence
  • Build relationships with people who care about your company
  • Join in conversations that are already happening about your industry or brand
  • Add a Twitter widget to your website to increase customer engagement.

How Do I Get Started on Twitter?

It’s easy. Go to, and follow the prompts.

Author: Franchise Finder, Online Directory of Franchises and Business Opportunities in South Africa


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