Gary Heavin and his wife Diane opened the first Curves in the United States in 1992. This new concept of 30-minute fitness, strength training, weight loss guidance and a comfortable environment designed for women, was immediately successful. They realized that women across the world would benefit from the Curves program.
Together they began to franchise this wonderful concept and opened the first franchise in 1995.
At the end of the first year, there were 50 franchise locations. Now in over 85 countries around the world, Curves is listed in Guinness World Records as "The World's Largest Fitness Center Franchise." Entrepreneur Magazine named Curves "The Number 1 Best New Franchise" two years in a row and "The Number 1 Fitness Franchise" for six years. In 2009, Curves International was recognized as Franchisor of the Year by the American Association of Franchisees and Dealers.